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Integrator · registered
Automate-X
NZ/AU warehouse and industrial automation SI founded April 2020 by Ben Haughey (Dir. Operations) and Marcel van Niekerk (Dir. Sales). Primary Geek+ integrator in the ANZ region, deploying Geek+ P-series AMRs, PopPick, RoboShuttle and Robot Arm Picking Stations. Holds six concurrent goods-to-person automation projects across Australia and New Zealand as of 2024. Delivers from concept to live in as fast as 8 weeks.
HeadquartersAuckland, NZ
Founded2020
Corporate fundingNot disclosed
Team11-50
Deployments2
Open roles0
01
Company overview
Identity and operating footprint
Company typeIntegrator
Market segmentCorporate
StageBootstrapped
FoundersBen Haughey (Director of Operations), Marcel van Niekerk (Director of Sales)
Regions servedAsia Pacific
Countries deployedNot listed
Service footprintNot listed
Last reviewed2026-07-05
LinkedInView profile
DP
Deployment log
Announced and cited only
NW
Network neighbours
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Company timeline
Milestones and announcements
2024-12-11Automate-X meets modern demand with speed ↗MHD Supply Chain
2024-12-01Automate-X deploys 41 Geek+ AMRs at DHL's new NZ$90M Auckland healthcare warehouse — the largest AMR fleet ever operated by a 3PL in New Zealand — enabling goods-to-person fulfillment across 12,000 temperature-controlled pallet spacesAutomate-X
2024-01-01Watch: 41 robots inside new $90m DHL Auckland pharmaceutical warehouse ↗NZ Herald
SC
Source ledger
3 unique public sources
01
Automate-X meets modern demand with speedMHD Supply Chain · retrieved 2026-07-05
02Auto-scan: Automate-X + XYZ Robotics: "Website alive (automate-x.nz). LinkedIn found at https://nz.linkedin.com/company/automate-x. Partner"press · retrieved 2026-07-05
03DHL & Automate-X: Inside NZ's Most Advanced Healthcare WarehouseAutomate-X · retrieved 2026-07-05