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Holo
Holo (started as Autonomous Mobility A/S, a corporate venture of Danish Semler Gruppen) is the Nordics' leading implementer, integrator and operator of autonomous vehicle services. It has run autonomous shuttle and on-demand AV deployments in Copenhagen Nordhavn (2020), Slagelse hospital routes, Helsinki, Tallinn, Gothenburg and Oslo, operating third-party AVs and its own autonomous-mobility cloud that dispatches door-to-door on-demand rides. With Norwegian transit authority Ruter it has operated the Groruddalen (Oslo) autonomous on-demand pilot since 2023, opened to the public on 3 February 2025, and in December 2025 the partners selected MOIA's autonomous ID. Buzz (Mobileye Drive) for the next service phase starting spring 2026. Holo participates in the EU Horizon ULTIMO and AVENUE autonomous-transport consortia.
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