Simbe Robotics | Atlas · The Modern Robotics Registry

Company overview

Identity and operating footprint

Company typeRobot maker

Market segmentCorporate

StageSeries C

FoundersBrad Bogolea (CEO), Jeff Gee, Avery Louie

Regions servedNorth America, Europe, Middle East

Countries deployedUS, IE, GB, SA, AT, CA, MX, TR, DE

Service footprintHQ in San Francisco, CA; operating across 10 countries on 3 continents including US, Ireland, UK, Saudi Arabia, Austria, Canada, and Mexico; nearly five dozen retail chain customers globally.

Last reviewed2026-07-05

LinkedInView profile

Robot models

Specifications remain vendor-claimed

Machineretail

Tally 4.0

Up to 12 hours runtime with faster charging cycles
vendor-stated battery operating time per charge
Claim source
Ultra-high-resolution imaging with dual fisheye cameras enabling panoramic 360° and expanded 3D coverage
vendor-stated camera system specifications for shelf-level image capture
Claim source
Edge compute powered by NVIDIA CUDA, TensorRT and DOCA Argus with Intel RealSense depth cameras for real-time autonomy
vendor-stated onboard compute platform and sensor stack
Claim source
600M shelf gaps detected fleet-wide (cumulative, 10 years)
fleet-wide cumulative shelf-gap detections over commercial operation since 2014
Claim source

Machineretail

Tally RFID

Advanced RFID sensor designed specifically for soft goods and apparel inventory tracking
vendor-stated product differentiation versus camera-only Tally variants
Claim source

Machineretail

Tally Spot

Fixed stationary sensor for high-turnover endcap and display areas; RFID-enabled version improves freshness tracking
vendor-stated role as a fixed complement to the mobile Tally robot
Claim source

Deployment log

Announced and cited only

Announced	Customer	Site	Country	Count	Evidence
2026-06-09	B&R Stores (Nebraska)	grocery retail	US	Not disclosed	Announcement
2025-11-12	Wakefern Food Corp (ShopRite)	grocery retail	US	Not disclosed	Announcement
2025-10-28	Harmons	grocery store chain (17 of 20 locations, Utah)	US	Not disclosed	Announcement
2025-07-01	SPAR Austria	grocery/hypermarket chain (pilot: 2 stores → expanded to 6 EUROSPAR/INTERSPAR locations)	AT	Not disclosed	Announcement
2025-06-05	DeCicco & Sons	grocery	US	Not disclosed	Announcement
2025-03-14	Kroger	grocery store (pilot: 35 Indianapolis + 4 Cincinnati locations)	US	Not disclosed	Announcement
2024-10-24	SpartanNash (Family Fare, Martin's Super Markets, 60+ locations)	grocery retail	US	Not disclosed	Announcement
2024-10-07	Albertsons Companies (Market Street, United Supermarkets, Albertsons Market)	grocery retail	US	Not disclosed	Announcement
2024-10-01	CarrefourSA (Turkey)	grocery retail	TR	Not disclosed	Announcement
2024-09-16	Northeast Grocery (Market 32, Price Chopper, Tops Friendly Markets)	grocery retail	US	Not disclosed	Announcement
2022-01-01	BJ's Wholesale Club	wholesale club chain (chain-wide)	US	Not disclosed	Announcement
2021-01-01	Schnuck Markets	grocery supermarket chain (chain-wide)	US	Not disclosed	Announcement

Funding history

Publicly announced rounds

2024-10-24$50M

Series C

Eclipse, Goldman Sachs Growth Equity, Valo Ventures

Round source

2023-07-13$28M

Series B

Eclipse

Round source

2019-09-12$26M

Series A

Activant Capital, Future Shape, Pathbreaker Ventures, Valo Ventures, Venrock

Round source

Investors on recordGoldman Sachs Growth EquityEclipsePathbreaker VenturesValo VenturesBuild Collective

Hiring signal

Public job board · 2026-07-13

Open roles14

Hiring is an operating signal, not deployment evidence. Roles are refreshed from the company’s public careers system.

Service AnalystData Science · San Francisco Bay Area Senior Fleet Operations Engineer - West CoastFleet Operations · Portland, OR IT & Security LeadIT & Security · San Francisco Bay Area Customer Marketing & Community Manager - ContractMarketing · Remote Head of CommunicationsMarketing · Remote Head of Demand Generation & ABMMarketing · San Francisco Bay Area Enterprise Solutions Engineer - Retail TechProduct Management · Remote Robotics Software Engineer (C++ & Python)Robotics Engineering · San Francisco Bay Area

Company timeline

Milestones and announcements

2026-06-09B&R Stores deploys Tally at select locations in Lincoln, NebraskaPRNewswire

2026-06-09B&R Stores Introduces Simbe's Tally Inventory Robot In Stores Across Nebraska ↗PRNewswire

2026-03-04Achieved UL 3300 certification: first retail robotics company to do so; Tally passed 40+ safety tests covering navigation, mechanical, charging, stability, and electrical protocolsPRNewswire

2026-03-04Simbe Becomes First Retail Robotics Company to Achieve UL 3300 Certification for Autonomous Robot Tally ↗PRNewswire

2026-01-12Unveiled Tally 4.0 with NVIDIA AI infrastructure, dual fisheye 360° cameras, 12hr runtime, Intel RealSense; availability mid-2026Simbe Robotics

2026-01-12Simbe Unveils Tally 4.0: The Next Generation of Autonomous Retail Robot Powering Store Intelligence via Physical AI ↗Simbe Robotics

2025-11-12Celebrated 10 years of Tally: 600M shelf gaps detected, 80M promotion errors fixed, 18B price tags scanned, 44.8B shelf photos captured, deployed in 10 countries across 3 continentsPRNewswire

2025-11-12Simbe Marks 10 Years of Tally the Robot: 600M Shelf Gaps Detected, 80 Million Promotion Errors Fixed ↗PRNewswire

2025-07-01SPAR Austria begins Tally pilot at INTERSPAR Eisenstadt and EUROSPAR Vienna: first Austrian grocery retailer to deploy inventory robotsSimbe Robotics

2025-07-01SPAR to Test Tally Inventory Robot at Two Austrian Locations ↗Simbe Robotics

2024-10-24Raised $50M Series C led by Goldman Sachs Growth Equity; total funding over $100MGlobeNewswire

2024-10-24Simbe Raises $50 Million in Series C Funding Led by Growth Equity at Goldman Sachs Alternatives ↗GlobeNewswire

2024-10-01Announced international expansion into Turkey with CarrefourSA; first country in the Middle East/Turkey regionGlobeNewswire

2024-10-01Simbe Announces International Expansion into Turkey with CarrefourSA ↗GlobeNewswire